Yes you did read that right. It was one of the more eye catching things I learnt last week on the first day of the EMEA PBBI partner conference in Prague. I thought I would try to bring you a few highlights of the event. As many of you know I spend most of my time in Eastern Europe when I’m not at home, working with an extremely enthusiastic and diverse group of PBBI partners. It is always eye opening to see your technology being used far and wide, and a stark reminder that when we first come out with an idea for something, you can rely on our partners to take it further and wider, and use it in ways we never imagined.
So in the first afternoon in the emerging markets group, we had a round robin of partners presenting on some of their projects that they have been working on in the past twelve months. As the first partner meeting for all PBBI partners there is more diversity than ever.
Kicking off the partners was Anton Minton from Xerox in Russia discussing how their project combined E2 vault, Sagent Dataflow and E2 online management. This was new territory to some degree to me, as it is all on the CCM (customer communication management) line of business. Check out the links for more on our CCM stack. Slightly more familiar ground followed from Jeff Connacher of ST Group from South Africa. I say slightly because although ST Group are more closely aligned with the GIS space, Jeff actually talked about work they had done with a product from another PBBI partner called Dynamics Designs. The product in question is Connect Master, a specialist tool for the Telco industry combining aspects of things like Microsoft Visio, and MapXtreme.Net to give an off the shelf asset/inventory management system. ST Group have successfully implemented Connect Master to several large and small Telco providers in South Africa, helping them to get a grip on just which cables are where, as well as planning for future growth.
Melinda Szélpál from Varinex in Hungary gave us a classic 1-0-1 in thematic mapping and how some of the retail organisations are moving further and further into their analysis as more varied data becomes available, including customer incomes, spend per capita, competitor analysis and so on. This was a theme followed and built on by Tamás Prajczer from GeoX. It was Tamás who gave us “pill popping” insight via one of his thematic maps that sales of Viagra were substantially higher in Western Hungary, subsequently explained by Austrians hopping over the border to purchase at a much lower cost. Tamás also showed us some pretty cool maps on “wordles” gathered on the internet, trending topics and so on, and then embedded within geographical boundaries.
The afternoon concluded with two more presentations, firstly from Rajeev Saraf of Lepton Maps in India and finally from Avi Avni from MapIT from Israel. Rajeev talked about putting together a winning combination of Google maps, offering user familiarity and good user experience, and PBBI’s MapXtreme for added functionality to provide their Enterprise Access software. Interestingly that was also a theme that came from Korem the following day around combining Google and PBBI. Avi wrapped up proceedings by showing his map report product which has a very noble goal. Taking GIS to the mainstream worker. A problem that still plagues the GIS industry is that there are still too few people seeing the value of mapping analysis within an organisation. It aims to do this by without burdening IT departments and still providing a simple scalable solution by building very simple bridges from MapInfo Professional to a Business Intelligence platform with minimum effort. Ultimately users of this can go from reports to useful maps in under two minutes.
So in a brief afternoon we saw just how far some of our partners reach from South Africa to Russia and everywhere in between. Plus, you also know where to get cheap Viagra, one for the pub quiz I think,
Enjoy,
Chris M






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